CPC Crying

CPC is up again, fourteen bucks a click

AOV is nine ninety-nine, that math don't stick

But the creative's fresh, we just need to let it breathe

Quality score's a six and that's just gonna climb, I believe

Impressions looking strong, the brand awareness builds

This is what the long game feels like, this is what it yields

Yeah the CFO is asking questions I can't answer yet

But you don't quit a marathon at mile one, no regret

Every click's a lesson, every loss is data gold

We are writing history here, at least that's what I've been told

It just needs more time

The algorithm hasn't found us yet

It just needs more time

The audience is almost set

I can feel the turn coming, I can feel it in my bones

Just one more week, one more week, one more week alone

It just needs more time

ROAS is point three but that's without the halo

Brand lift study's incoming, gonna change the whole tableau

CTR dropped to half a percent - that's just the season

The product's not the problem, I'll find another reason

Negative keywords added, landing page refreshed

Quality score's a five now, but I'm not distressed

Yeah the Slack goes quiet when I share the weekly deck

But the people who give up before the peak just can't expect

To taste the sweet conversion that's been waiting just ahead

Every marketer worth something has been here, has bled

It just needs more time

The algorithm hasn't found us yet

It just needs more time

The audience is almost set

I can feel the turn coming, I can feel it in my bones

Just one more week, one more week, one more week alone

It just needs more time

I've spent six thousand dollars on a forty-dollar sale

And I know what you're thinking, but I refuse to call it fail

Because the data tells a story that the surface can't contain

And the people who believed in Bezos also thought that he was insane

Just one more time, I know it in my gut

The creative hasn't peaked yet, I can see it in the line

You don't pivot in the middle, you don't quit when you're this close

I've seen the promised dashboard, and this campaign needs the most

It just needs more time

The algorithm's learning who we are

It just needs more time

We are so much closer than the numbers by far

I can feel the turn coming, I can feel it in my soul

Just one more week, one more week, I'm finally whole

It just needs more time

It just needs more time...

It just needs more time...