Press Kit

Clicks & Swagger makes songs about the stuff that keeps marketers up at night.

Clicks & Swagger turns everyday marketing pain into surprisingly catchy songs. Bounce rates, algorithm anxiety, campaign chaos: each track captures the daily struggles of digital marketing life with humor and genuinely catchy production.

Clicks & Swagger is songs about marketing, written by a working marketer: a new one every week, never the same genre twice, every lyric explained. Its creator, Lachezar Simeonov, studied at the Naval Academy, where he was told self-driving ships would make navigators obsolete. He served at sea as a deck officer anyway, and the prediction never came true. Now the same prediction is made about marketers, so he puts AI to work on the vocals and production and writes every lyric himself. The project started in the winter of early 2025, when a group of marketer friends, mostly in a group chat, shared a story about a freelancer who went silent on a social media edit. Text could not carry the feeling, so he made it a song, and it became the group's favourite shared memory. The project took shape in December 2025 and the catalog has been on streaming platforms since January 2026. That first song was never released; its remake, Freelancer Gone AWOL, comes out on 5 January 2027. From bounce rates to attribution, each track is built from real marketing work, with a Behind the Lyrics story and line-by-line annotations on the site. Because if we can't laugh at our metrics, what can we laugh at?