Why marketing humor works, the memes and jokes marketers actually share in Slack, and how parody songs turn shared pain into a brand people remember.
Sound bypasses the evaluative layer of attention. Music doesn't ask permission. Most marketing brands have a visual identity. Almost none have an audio one. That gap is the opportunity.
It started with a freelancer who vanished, a room full of marketers laughing at shared pain, and AI tools that finally gave a non-musician a way to turn industry frustrations into actual songs.