About Clicks & Swagger
Clicks & Swagger turns marketing and business pain points into catchy songs with full lyrics, Behind the Lyrics stories, and a glossary of the terms that show up in the tracks.
Who makes it
Lachezar Simeonov is a Fractional CMO and growth marketer, in marketing since 2014 across SEO, paid media and analytics. He writes the lyrics and runs the project.
Why songs about marketing
It started as inside jokes with marketing teammates in early 2025. One story that stuck was about a freelancer who went silent on a social media edit: text could not carry the emotion, so it became a song instead.
That opened the door. Marketers fight the same battles every week, and nobody outside this world really gets it. Turning those moments into music meant we could relive them, laugh at them, and share them with anyone who has ever explained a conversion funnel at a dinner party.
The project was set up in December 2025 and has been public since January 2026.
How a song is made
- The idea comes from the public leaderboard or a real marketing pain point.
- Lachezar writes the lyrics.
- Music is generated with AI tools; AI personas handle the vocals, and some are inspired by his own voice.
- Cover art is designed for the track.
- The song goes live at 00:01 Sofia time on release day.
A new song every week, in a different genre each time
The catalog currently has 38 released songs across 38 distinct genres. Each week lands in a different style so the jokes stay fresh and the playlist never settles into one sound.
How ideas are picked
Some songs start from house starter ideas. Others come from community submissions on the vote page.
On the 14th and 28th of each month, that week's song is the idea with the most votes when the vote round closes. Winners land in the Hall of Fame.
AI disclosure
Lyrics and concepts are written by a human. Vocals and instrumentation are produced with AI music tools. Cover art may also use AI-assisted generation. The project is open about that split: the jokes and the structure are human; the performance is machine-assisted.
Contact
Press, collaboration, or questions: start at the contact form or grab assets from the press kit.