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Songs about paid advertising

CPCs higher than your margin, a winning ad that dies after four days, a retargeting pixel that won't take the hint. These songs are for PPC and paid social marketers who know what a bad week in Ads Manager feels like. Read the lyrics, the story behind each track and the ad terms explained in plain English.

CPC Crying

A song about CPC rising higher than what you make per sale

Funnel of Doom

A song about pouring budget into a funnel that keeps losing souls

CTR (Click That Right)

A song about obsessing over the perfect call-to-action