No Budget, Big Dreams
No Budget, Big Dreams lyrics
A song about huge marketing goals and no spend
Lyrics
Rode into this town with a content plan
A deck of fifty slides and a steady hand
Said I'd build the brand from the dirt on up
They said "we love the vision" and handed me a cup
Half empty
The competitors got agencies and media buys
Retargeting pixels watching from the skies
I got a Canva account and a LinkedIn page
A founder who says "think bigger" every single day
I saddled up regardless
Rode out at dawn
Posted the blog
And kept riding on
No budget, big dreams, that's the hand I was dealt
Enterprise ambitions on a startup belt
They want the mountain moved by close of play
I got a shovel and a content calendar and not much else to say
But I'll ride
Lord, I'll ride
Until the quarter closes or I finally break
No budget, big dreams
For goodness' sake
Asked for paid media, they said "let's try organic first"
Asked for a photographer, they said "your iPhone works"
Asked for a strategist, they said "you seem to know your stuff"
Asked for a timeline extension, that's when things got rough
They said the vision's there
The execution's close
They just need results
By Thursday at the most
No budget, big dreams, that's the hand I was dealt
Enterprise ambitions on a startup belt
They want the mountain moved by close of play
I got a shovel and a content calendar and not much else to say
But I'll ride
Lord, I'll ride
Until the quarter closes or I finally break
No budget, big dreams
For goodness' sake
There's a word for what they're asking
I learned it in year one
It's not "lean" and it's not "scrappy"
It's just underfunded, son
But the pitch deck called it "agile"
And the investor liked the slide
So I'll finish what I started
Even if I finish it alone
And tired
And wide
No budget, big dreams, yeah that's the hand I was dealt
Enterprise ambitions on a startup belt
They want the mountain moved, I moved what I could move
I got the blog up, got the open rate improved
I rode
Lord, I rode
'Til the quarter closed and something finally gave
No budget, big dreams
Unmarked grave
Next quarter
They'll fund it next quarter
Sure they will
Behind the Lyrics
I was on a call where a client said "we need to be everywhere", and four minutes later we got to the budget. It was smaller than my monthly grocery bill. I didn't say anything. I wrote it down. The note in my phone said: "They want the mountain moved. I have a shovel." I sat on it for two weeks because it felt too specific to interest anyone. Then I mentioned it to three different people, and all three said "oh god, yes" before I'd finished the sentence. The country part came later. I couldn't sleep one night, flicked through the channels and landed on The Good, the Bad and the Ugly at midnight. Clint Eastwood never once asks whether the mission is properly resourced. He just rides. That's what bootstrapped marketers do. Not because they're heroes, but because the alternative is admitting the whole thing was set up to fail, and nobody wants to be the one saying that out loud at a Q3 kickoff. "Unmarked grave" took three drafts to survive. It felt too dark every time I read it. Then I thought of every marketer I know who left a company quietly, with good references and a sense of relief, after a year of trying to do impossible things with nothing. The grave isn't them. It's close enough to stay. I've been both people in this song. I've asked for budget and heard "let's start lean". I've also said "let's start lean" myself, on Pinlandia.bg. Neither of us was lying. That might be the saddest part.
LSLachezar, writing songs so you don't have to cry alone
Production credits
- Text
- Lachezar Simeonov
- Audio
- Lachezar Simeonov, AI-assisted production
- Voices
- AI personas built for Clicks & Swagger, some inspired by Lachezar's real voice
- Art
- Lachezar Simeonov, AI-assisted production
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